Did you know Google likes faster-loading pages! Are your pages loading fast enough?
Well, it’s true, in web-based business, less is more. If you’re a business owner with a website, it’s likely you are unaware of the way Google ranks your site. Does your page take a long time to load? Have you been waiting desperately for a page to load only to find that suddenly you have grandchildren? Many business owners do not know that the longer it takes a page to load, the higher the user turnover, and thus the lower ranking.
We all know from experience that eternal-loads kill the initial desire of the customer. It has also been scientifically shown that slow loading webpage can hurt your visitor experience. Avoid having your pages loaded with Flash. Cut down on the bells and whistles. If your pages have lots of graphics, or your server is regularly down or slow, then you have a major customer attraction and ultimately retention problem.
No one benefits from visitors promptly leaving a site. You want to keep your pages lean and mean so as to cut down on load time and keep your business pages indexed. The longer the load time, the longer it can take the search engine spiders to index them or, of course, they may not index them at all. It’s up to you to keep your pages efficient.
Slow load times is one of the 200 signals that Google uses to algorithmically rank a specific page and site within in its index. When a page loads slowly it causes Google to penalize your website thus making you go down in the rankings.
The slower your webpage loads the higher your bounce rate is going to be. The ‘bounce rate’ is determined by how many visitors come to your site and leave right away. A high bounce rate is a sign of poor page quality; most likely load time. According to Search Engine News, this policy is already in effect in Google Adwords. They state, “…site and page load times have been a factor for determining quality page scores for Adwords advertisers since March, 2008.”
It make sense then, that if Google is doing this in Adwords, they are also judging organic listings. For example, let’s apply this to a situation where a consumer is looking for dog beds. After clicking on a listing for dog beds in the organic search results, he or she sees an ad ranking at the top of the SERP’s (search engine results pages) but that URL is loading so slow time seems to stop. It happens all the time. What do you think that web surfer is going to do? Think about what YOU would do. You’re either going to get a load of laundry done (if you are patient) or like most of us you will find a page that loads right away.
When it comes down to the bottom line, load times and consumer ease of use are what makes or breaks an online venture. Google has provided a distinct advantage by allowing businesses to update, customize, and tailor their pages to the consumers, the end result is a local search engine that is accurate, easy to use, and provides the fastest, most qualified results to its audience at all times. Should you capitalize on the tools available with Google, you will receive more phone traffic and online orders.
Mr Jones will end up finding Fido’s new dog bed somewhere. You want that somewhere to be your site. Unless your page is stream-lined and fast, it will eventually drop in rankings and your competitors will jump in to provide Mr Jones with that bed and maybe even a brand new doghouse too.
To keep the Mr Joneses of the world shopping at your site, try to keep your load time down to four seconds. Every item of importance you wish to display should be up and visible with in 4 to 6 seconds of the user clicking on your webpage. If you are unsure about your page load times you can check your load time using this free tool. If you are coming up slow, you’re going to want to either optimize your pages and graphics or get a better server.
Remember! Google has lots of tools to make the most of your business. Every little bit of time you spend spiffing up your online advertising, you are investing in the future of your company. Like most good things, it works if you work it. The more you are willing to do the more you will be rewarded. There is an old adage that states Successful people do what unsuccessful people are not willing to.
What are you willing to do to succeed?
