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The key to Twitter effectiveness is controlling your followers and who you follow, and selecting the updates that you want to receive and when. You can block people, and control whether or not the updates they send are sent to your mobile device. Twitter, like any tool. Is not about what it does. It is about what you do with it. Explaining and defining the value of Twitter varies from case to case. My friend who is a Doctor of Oriental medicine has a following of doctors and medical professionals. She blogs about case studies, advances in herb logy, and successes from dual treatment of Traditional Chinese Medicine and Western medicine. When she blogs, she Tweets about her Blog. The medical professionals that are interested in reading about the case study then know that she has written and check out her blog. It’s an effective way for her to stay in front of her target audience. So how did she find those followers? She started by creating her profile using key words about her practice. The she used the search window to find other health care professionals tweeting about medical issues, or asking for alternative medicine advice. Then she followed them. They noticed her following them, checked out her blog, and most of them followed her because she wrote about things that were relevant to their practices. Soon she was in direct contact with Chiropractors, Health Practitioners like massage therapists, and Western Medical Doctors who were open to Traditional Chinese Medicine. The result? They started to refer patients to her and her practice grew. And the patients that were sent were long term patients that she was successful with. An effective, highly optimized blog is the foundation of any Twitter or Social Media campaign. For help on setting up a blog, customizing and optimizing it, visit http://www.group5web.com/pricing/get-a-blog.
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Posted by Lisa on Thursday, September 17, 2009 at 4:17 pm Filed under Social Networking, Training Videos · Tagged with
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