Let’s assume you can figure out the sign-up process in a logistical sense. What I’m talking about here is how to do it for the greatest effectiveness in marketing your business.
• Select the shortest name you can think of that describes you- That leaves more characters for Tweeting and Re tweeting
• Keep your name simple- No underscores or funny symbols to confuse your followers
• Use your real name- rather than the name of your business. Even though links on your Twitter profile page don’t pass PageRank for SEO purposes, your Twitter profile page still stands a good chance of ranking highly for your name, so use your real name as your Twitter name if you can. Nobody wants to interact with a corporate entity. They want to talk to people.
• Set your Twitter account settings so that you receive email notifications about follows and direct messages. You may want to turn this off later, but it’s a good idea in the beginning so you know what’s going on and can follow and respond to people.
• Set up your mobile phone/device to use Twitter if you are so inclined (best if you have a QWERTY keypad on your device, like a BlackBerry). Keep in mind that you select which followers you want to receive mobile updates from.
• Upload a decent-sized nice picture of your smiling face. On Twitter, you want to be a person first, and a business second. People are more likely to trust a person that a business.
• Customize your Twitter profile by choosing the same colors as your blog for branding consistency. You can get a fancy Twitter background image, too, if you want.
• Create a Twitter welcome page on your blog (hide it from your blog’s normal navigation). Use this Twitter welcome page as the URL you put in your Twitter profile.
• Your Twitter bio should be short, but rich in the top keywords for your business. Also be sure to include something personal.

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