The Importance of Understanding your Market
I recently was given some market research for the Tampa Bay area. The research overviewed about 100 professions and businesses and the aproximate # of purchases to be made in each category in the Tampa Bay area this year.
A sampling of some of the cateogies
| Business Type | Purchases Expected in one Year | % of Which Decision Was Made Based on the Internet |
|---|---|---|
| Banquet Facilities | 35,993 | 41% |
| Bridal Wear | 52,401 | 43% |
| Caterers | 34,903 | 35% |
| Health Clinics | 99,325 | 25% |
| Mortgages | 151,199 | 34% |
| Movers | 74,241 | 31% |
| Office Furniture & Equipment Sales | 153,161 | 34% |
| Printers | 149,226 | 29% |
| Tax Preparation | 34,903 | 22% |
How much of your business are you currently getting from the internet?
This data is a powerful tool in understanding if your particular market is influenced heavily by the internet as well as understanding the possibilities your business may have for expansion.
While I have taken an opportunity to highlight some of the internet heavy industires – I have market data across many industries as well as other media source statistics. If you are not aware of how users are searching for you in the marketplace – you need to be. Send me an email with the business sector you are interested in and I will make sure you get the information.
