- UNDERSTANDING SEO SEO starts with research. Picking the right keywords to target your market is key in search engine success. You want your site to pop up on all of the major search engines, you also want to be at the top of the search results for the words and phrases your customers are typing in to find the products and services you sell. By placing the right keywords in the right place on your site and applying other SEOinternet marketing best practices you are assured to get top rankings even in a competitive market. If your niche is a competitive one, it may take more than just the basics. That’s when we will apply advanced SEO tactics to ensure you get found in the top 30 listings. There are over 60 things that need to be done to each page in order to fully optimize it. After the on-site optimization is complete we start with an aggressive off-site marketing campaign or what we like to call push marketing. That’s where we push people to your web by applying proper SEO techniques.
- CONTENT & COPY WRITING According to Google, “content is king”. It’s the single most important thing on your site. Writing copy in an SEO friendly way is important for the search engine and helps you get found at the top. However, no search engine has ever bought any thing from a website. That is why SEO copy writing is so important. You have to write for both the search engines and your visitors. Integrating your keywords where it makes sense is a skill that is not easily learned. Group 5 Web ensures your copy is not only well written, but also written in an SEO friendly way for online success. It is important to work closely with your copywriter to ensure your message is being conveyed correctly.
- LINK BUILDING
If content is king then linking is queen. Links are how sites work together to promote one another. Google loves links. Links are how Google and other search engines determine the importance and relevance of your site. If another site is linking to you then that says to the search engines that what you have to say is important and must be relevant to the content on the site linking to you. Whether you are manually link building, blog commenting, directory link building, article marketing or using social media platforms, we can help you build a successful link building campaign that gives you the extra edge you need to make it to the top of the search engines. - SOCIAL MEDIASocial Networking is one of the biggest internet marketing tools you can take advantage of. With all the competition out there you have to be everywhere possible in order to have true success online. Social media sites such as Facebook, MySpace, Linked In, Twitter, Digg and more are vital ways of keeping in touch with your customer base. Just like you do traditional networking for your company, social media is the same thing but online. As you may know, people are more likely to do business with companies they know and are familiar with than ones who just try to sell their products. Social media sites solve this issue giving you a valuable connection to your customers wherever they are. Group 5 Web can set up and optimize your social media outlets to ensure long lasting search engine success.
- BLOGGING Blogging creates content, content contains keywords, keywords bring traffic and traffic brings conversions. A lot of people think blogging takes a lot of work. This is a common misconception. Allow me to explain: if all you are doing to make money online is blogging then yes, it’s going to take a lot of work and dedication. But, if you have a website where you offer a product or service then a blog is a wonderful addition to your online success. You see Google likes to see you adding a page a week of new content to your website. A blog is the perfect way to do this. We recommend you use WordPress. Your best bet is to add your blog on your website. Don’t have it hosted separately. That way each new post is considered new content to Google and that will help to raise your search engine rankings.. (The reason I always reference Google is because they now hold over 80% of the search engine market) If you don’t know what to talk about your blog can host your newsletter, events, product reviews, specials and more. Just remember, don’t use selling tactics on your blog. Blogs are for information not selling. But don’t worry, if it’s too much for your to handle we’ll do the blogging while you take care of business.
Find out more about web design & Internet consulting Services in Tampa – Call Group 5 Web
Duplicate Content Problem Solved?
Blessings upon us, only last week the major search engines announced that they have agreed upon a way to reduce duplicate content and make things easier for everyone. Like trademarking an invention, or signing a painting, original webpages will have the ability to claim their work. This solution… the new canonical tag!
Now a web masters can rest easier knowing that this tag will drastically reduce flagging for duplicate content.
Duplicate content comes in many different forms, one of the most popular being the use of multiple URLs pointing to the same page. This happens for lots of reasons. An online store may have various pages for multiple products sorted by different sizes, prices and so on. Another example could be a company’s affiliates using the codes at the end of the URL so they can track their own sales.
I always use “/?src=seoqueen” at the end of the URLs I’m linking to in order for the websites I’m linking to know I passed them a link. So now my website that had only 50 pages could now have 10 different URLs pointing to those pages I linked to; causing the search engine spiders to index 500 pages!
This can be a problem for a couple of reasons.
So how do we use the new canonical tag?
You simply add this <link> tag to specify your preferred version of the url:
<link rel=”canonical” href=”http://www.example.com/product.php?item=dog-collars” />
inside the <head> section of the duplicate content URLs:
http://www.example.com/product.php?item=dogcollars-dog&category=designercollars
http://www.example.com/product.php?item=dogcollars&trackingid=1234&sessionid=5678
and Google will understand that the duplicates all refer to the canonical URL: http://www.example.com/product.php?item=dog-collars. Additional URL properties, like PageRank and related signals, are transferred as well.
Good luck and have fun adding the new canonical tag to your pages.
I recently was given some market research for the Tampa Bay area. The research overviewed about 100 professions and businesses and the aproximate # of purchases to be made in each category in the Tampa Bay area this year.
A sampling of some of the cateogies
| Business Type | Purchases Expected in one Year | % of Which Decision Was Made Based on the Internet |
|---|---|---|
| Banquet Facilities | 35,993 | 41% |
| Bridal Wear | 52,401 | 43% |
| Caterers | 34,903 | 35% |
| Health Clinics | 99,325 | 25% |
| Mortgages | 151,199 | 34% |
| Movers | 74,241 | 31% |
| Office Furniture & Equipment Sales | 153,161 | 34% |
| Printers | 149,226 | 29% |
| Tax Preparation | 34,903 | 22% |
How much of your business are you currently getting from the internet?
This data is a powerful tool in understanding if your particular market is influenced heavily by the internet as well as understanding the possibilities your business may have for expansion.
While I have taken an opportunity to highlight some of the internet heavy industires – I have market data across many industries as well as other media source statistics. If you are not aware of how users are searching for you in the marketplace – you need to be. Send me an email with the business sector you are interested in and I will make sure you get the information.
