To Blog, or not to Blog
Blogging is fun. Blogging is informative. Blogging can make you cash. A blog is also the foundation of a successful Social Marketing campaign.
The best way I can define a blog is that it is like an online column in the newspaper. It is primarily one person who is an expert about certain subject reporting information or ideas on a regular basis. There is also the option for people to register to comment on your blog.
The whole point of a blog is to be a resource for people who are interested in you, your product, or your service. Twitter and Facebook come in handy to let your target market know when you have added to your Blog.
Blogs can be on your website or away from your website. There are benefits to both. Blogging away from your website creates links to your website, which is always a plus. But if I had my druthers, I’d create a blog on my website. Blogs are constantly changing, constantly growing, and if that is on your website, it is instant Google Juice.
Another option is using a custom Wordpress Blog as a site. It is a great idea if you are a startup on a small budget and have a lot to offer your target audience.
We like to use Wordpress blog platforms and recommend the following things:
Use your own URL and have it hosted away from Wordpress- You want the content in your blog to be yours. Also if you have our blog hosted you can download plug ins for SEO, Paypal, calendars, shopping carts, and just about any application you can think of.
Do your keyword research and use those words- It is also a great idea to add data like Meta descriptions, Page titles and keywords to every post. You can do this by downloading the Platinum SEO pack.
Add Twitter Tools and Publish to Facebook plug ins to automatically broadcast to your friends, fans and followers. You may want to deactivate the Facebook plug in while you are editing or making a lot of posts, since it updates with every edit, takes you straight to Facebook and leaves you there.
For more info on how we can help you set up a blog, visit Group 5’s page Get a Customized Wordpress Blog.
