5 Things you Should Know About Web Design
- Color: Color is very important to your online success. Color evokes emotion in your visitors that will either turn them on or turn them off. When choosing color it’s important to keep a few things in mind. first you want to keep the continuity going by keeping your website uniform with your traditional marketing material. Your website in nothing more than your online marketing brochure, unless you have a store of course. When designing a site you should keep in mind the acronym CRAP.
That’s right! CRAP – Color – Repetition – Alignment – Proximity. This is the fundamental principle to web design.
If you don’t have a color scheme for your marketing material then here’s a hint: Microsoft and large online companies spend millions of dollars to find out what colors make people want to buy. Let them pay for the research, you can use the researched findings for your own online ventures. Your site should, obviously, be pleasing to the eye. We make sure to choose colors that suit your content and your visitors. Please understand that we will make suggestions based on what our experience has taught us works. So if your website is dull and has no contrast, or the colors don’t blend well together, we will discuss making the necessary changes to make you a more successful website.
- Images: Using images that show people enjoying themselves converts at a much higher rate than just a picture of your product. The right images can make a big difference in how you perform online.
They can make the difference between a person browsing or clicking off your site. Group 5’s expert web designers know these important strategies and has access to thousands of images that can help bring life to your website.
- Call to Action: Call us, e-mail us, get us involved!
When people search for something online they are trying to fulfill a need or want. There is a conversation going on in their mind that you need to tap into. As we build your website we have this in mind. You don’t want to leave your visitors hanging by not telling them what to do after they have reached your site. A strong call to action can make them pick up the phone, fill out a form, or take the time to email you in an effort to fulfill their need. We know this and therefore apply this technique to every website we build for our clients.
- Accessibility: Anyone should be able to access your site, including persons with disabilities. Understanding what it takes to make your website accessible to all your visitors is vital to your online success. We make sure that every page is easy to find by making sure your navigation and inner linking structure is set up in the proper way. Making sure your visors make it to as many pages as possible is our goal for your business.
- Usability: Is it easy to navigate your site? Can visitors understand your navigation? Are you using words and phrases that are unfamiliar to even the most seasoned web user? Keep it simple. Make sure that your navigation and inner linking is understandable so as not to confuse your readers. If your "Contact Us" button says something like "How May I Help You" your visitors may not make the connection. At Group 5 Web we understand these principles and make it easy for your visitors to understand and navigate every page they land on.
